The Ghanaian Chocolate Story
The last Chocolate Day celebration received impressive reactions from residents and it comes as no surprise at all, who doesn’t love chocolates? Being a day marked as Valentines Day, Ghana has made great efforts to change the narrative to focus on chocolate consumption; mainly made in Ghana chocolates. COCOBOD has largely lead campaigns recently in…
Taste To Critique or Hearsay ?
Food products unlike many electronics are “Experience products”. You cannot tell whether the taste of the chocolate you intend to buy will meet your expectations until you consume it. There is usually not much information accessible to customers that creates an impression of the product’s quality before making a purchase decision. To buy a phone,…
Cannibalization : doing the work of your competitor!
Having a wide range of products can win you a large market share during the early days but is it sustainable? Many entrepreneurs tend to be more product-oriented and therefore focus and channel more resources into product innovation without assessing the typical market needs. Even though a large product portfolio may enable you accommodate forces…
Product-oriented vs Market-oriented (which way should food and beverage companies thread?)
It takes great efforts for companies to launch and introduce new products onto the market. Many who are “Product-oriented” ensure that the new product meets all the technical and functional requirements which they ‘assume’ will attract consumers to make a purchase. Product-oriented food and beverage companies most often have the notion that consumers are experts,…
Branding and Packaging: a driving force for sales every chocolate maker could consider
Ever stopped by to take a closer look at something that sort of caught your attention? Yeah, probably many times for people who love arts and good branding. Beauty lies in the eyes of the beholder, yes, but could it be that some industries go through the pain to perceive what one would consider beautiful…
From Premium Cocoa to Premium Chocolates. (How GoldenTree is changing the chocolate market in Ghana)
The wide smile and beaming face as one receives chocolate as a present on special occasion never seem to end. Chocolate has big effect on one’s mood and as Ghanaians, we are lucky to have the secret ingredient required to make citizens happy. Even if you haven’t been to Ghana, you may have heard that…
Choose Cocoa Over These?
Have you ever wondered if there was a better option to getting well or being relieved from a pain aside taking orthodox medicines? Am I the only one who thinks of all the good times I had when I was fit on days where I am feeling sick or unwell? I am sure everyone has…
Energy dense foods; what are they?
Why do we eat? Is it just to calm the rumbling noise in our stomach, to supply our bodies with required nutrients for optimum growth or just because food is made available to us? Food is an essential body requirement to maintain health, vitality and growth. One other reason for eating is to provide the…
3 Things To Know Before Buying A 10ghc Bar Of Chocolate
Chocolate consumption over the years has seen some steady increase in view of work done by relevant authorities and health experts in communicating its positive effect on the health and mood of consumers. Ghanaians have even adapted to celebrating 14th February not just as a Vals Day but as a Chocolate Day as well. In…
Why you should consume Cocoa everyday
Cocoa means different things to many consumers. To some it may mean chocolate while to others it could be a chilled or hot beverage that contains some amount of cocoa. Chocolate production is one main utilization channels for the cocoa bean. However in addition to this several other products such as chocolate spread, dragees and…
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